Analysis Of Different Aspects Of The Musto Fleece

By Marissa Velazquez


The garment industry has been running most economies for a number of decades. The Musto Fleece Company was established many years ago by a group of industrial experts. These experts were pant technicians who came together after they saw the need to drive the garment industry. The company started its operations in the Mid-West regions. This is where the first spinning and tanning industry was set up.

At the time of formation there were companies dealing with industrial production of heavy garments. So the entity took some time to cement its brand. The absence of stiff competition further propelled this company. It started off production of simple cloth and garments. The raw resources such as cotton, sisal and hides were sourced from the Mid-West plantations. This is where the first factory was set up since the materials could be cheaply transported to this factory.

For the first few years, the sales revenues were low. This is because the company operations were still picking. There were plenty of fixed costs. More machines had to be installed into the company premises. Transportation trucks had to be acquired for easy and timely delivery of materials to the factory. The company was also setting up a small department that would enable successful development of their own production lines.

After some years, the people around the industries started appreciating the garments that were being produced by the factories. The hand woven cloths were now facing very stiff competition from those produced by the spinning machines. This created an artificial demand within most regions. To cash in increase in demand, the plant managers had to increase the size of production lines.

The firm soon started sourcing for funds to expand out of the Mid-West region. The expanding operations were headed by an ambitious manager who was in charge at that time. As there were few and established financial institutions by that time, getting a loan to the tune of millions of dollars was very hard. The financial help was done by the government partnering with a couple of other banks. Soon, a number of cotton and sisal spinning plants were set up across the East coast belt. These provided the raw materials needed for production of more garments.

Most of the training facilities were also constructed within the factory premises. Others were put up around the spinning mills. These facilities could enroll the company workers and take them through a number of sessions . The training sessions were aimed at equipping the workers with all the required skills and information. Most of the work here was being handled by the plant and factory technicians.

Over the years, the growth has been slow. However, for the last ten years the growth has been rapid. This has been driven by the growth in the brand. The quality of garments produced is very high. The demand for these garments has been increasing making the brand grow in leaps and bounds.

The Musto Fleece Company is slowly adapting the use of modern technology. The advertising of the products is now being done online. There are also special web sites dedicated to the ordering of products. The delivery is also tracked through the internet. The costs of doing business over the internet are relatively lower as compared to other typical channels.




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